Manage and streamline operations across multiple locations, sales channels, and employees to improve efficiency.

SMARTBET The Sportsbook Software provider

The Sportsbook Software
Where Flexibility Meets Innovation.

SmartBet  is Game Interactions' sportsbook software, a fully customizable sports betting platform with 40,000+ live events a month across 25+ sports, plus risk tools that protect your margin while you grow.

Your platform. Your rules. Your market.
Sportsbook dashboard displayed on a laptop with live sports matches, betting markets, and a football in the foreground.
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40 K

Live Matches per month

25 +

Different sports

200 +

Betting Markets

A CUSTOMISABLE SPORTSBOOK

The Sportsbook Software Provider Your Players Make Their Own.

An innovative player experience is what adds value to your business, and SmartBet Software Provider is built to deliver it. Your players fully customise their own betting account, tuning a wide range of settings to build the platform that feels like theirs. Configurable modules push live match information and statistics, and drive cross-selling by surfacing your other products right where players already are. You set the rules. They make it “A platform that bends to your market, not one your market has to bend to.” 
KEY FEATURES of sportsbook software provider 

The Tools That Run the Whole Operation.

Configure once. Apply everywhere. Stay in control. 

Magenta line icon of a hand tapping a cashout button with an eye symbol

Early Cashout

Create an unlimited number of Early Cashout templates with your own margins, enabled or disabled per player, for both PreMatch and InPlay events.

Magenta line icon of a hand tapping a smartphone displaying a check mark, with a football, gear, and dollar symbol in the background

Bet Booking

Players book any bet with a unique code, even without logging in, then place it in a shop or recall and edit it online. Online and retail, bridged.

Magenta line icon of a jackpot sign with the word “JACKPOT” in the center.

Pool Jackpots Engine

Run your own betting pool where every bet grows the prize available to be distributed. The jackpot that markets itself.

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Accumulator Bonus

Create customizable, unlimited accumulator bonus templates and assign them to the players who earn them. Reward the bets that build loyalty.

Magenta line icon of a document labelled “RISK” with a magnifying glass.

Hierarchical Risk Templates

Build a risk template and apply it to your entire brand, a single shop, or one individual player. Control risk at every level.

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Advanced Authorization

Manually authorize specific bets, or send a counter-proposal straight back to your player. Control the risk taken.

LIVE BETTING

Watch it. Bet it. Cash it out. Live.

SmartBet Sportsbook Software Provider includes a powerful InPlay application that puts your players inside the match. They choose how they watch and bet, with display modes for Overview, Multi-View, View List and Match View, and they build a favourite-markets list that follows them into every single live event.

Smart filters keep it usable at that scale. Players use Match by Day to see every league on a given date, an odds-value filter to find outcomes below a set price, and Search by Match or Team to jump straight to the game they want. 

  • 40k+ Live events / month
  • 200+ Betting markets
  • 25+ Different sports
See it in a demo See it in a demo
Digital illustration of a football player, mobile devices, and betting dashboards displaying live sports betting interfaces.
A TAILOR-MADE PLATFORM

Need a Feature That Exists Nowhere Else?

You describe it. We build it. You own it. 

We know how much a tailor-made solution matters. If there is a feature you cannot find anywhere else, that is exactly the conversation we want to have. Integrate SmartBet sportsbook software into your existing front-end through fast, secure APIs, or take the full turnkey sportsbook ready to run. Your strategy leads. The platform follows. 
Digital illustration of a man using a laptop with sports betting dashboards, financial charts, and a football displayed around him.
BUILT FOR THE OPERATOR

Your Margin Is the Whole Point

Built to scale. Built to protect. Built to pay out fast. 

A sportsbook software  that drops on match night costs you players you never win back. SmartBet gives you the trading tools, the configurable limits and the hierarchical risk templates to stay in control while you grow, from a single shop to a whole brand across every market you run. 

See Details in demo See Details in demo
FREQUENTLY ASKED QUESTIONS

The Answers Operators Ask For.

Q. What is SmartBet Sportsbook Provider?
SmartBet is GI's sportsbook software, a fully customisable sports betting platform with 25,000+ live events a month across 25+ sports, in-play betting, Early Cashout, Bet Booking and hierarchical risk management, available as a turnkey solution or through API. 
More than 25 different sports, over 200 betting markets and more than 25,000 live events every month, with over 1,000 outcomes per match on the pre-match offer. 
Yes. SmartBet works as a full turnkey sportsbook or plugs into your existing front-end through fast, secure APIs, so your strategy leads and the platform follows. 
You build hierarchical risk templates and apply them to your whole brand, a single shop or one player, manually authorise specific bets, send counter-proposals, and set your own cashout margins, keeping full control of your exposure. 
Yes. Bet Booking lets players book a bet online and place it in any shop, and the sportsbook connects your online and retail channels in one platform, built for the way operators run in Africa and Latin America. 
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