Your Betting Shops, Finally in One System.
SmartShop is GI's betting agent management software, a complete retail betting platform that digitises the exact agent network you already run, and bridges it with your online channel in real time. A unique and robust interaction between online and retail.
Online and retail. One back office. One truth.
Masters to Cashiers. Mapped Exactly.
Your structure. Your privileges. Your control.
Build a multi-level structure that mirrors how you actually operate, with Masters, Super-Agents, Agents, Shops and Cashiers. The system was developed for high operational flexibility, so you decide exactly which privileges each category of agent is given. No forcing your network into someone else's template.
Masters
The top of your network. A Master manages a whole region or a large block of agents, and carries the biggest commission and the widest oversight.
Super-Agents
Super-Agents run a cluster of agents beneath them, distribute balances downward, and keep the network moving without routing through the top.
Agents
The operators on the ground who recruit and manage the shops and cashiers under them. This is where most of the day-to-day network activity lives
Shops
The physical betting locations. Each shop is a point of sale with its own balance, its own reporting, and its own staff taking bets over the counter.
Cashiers
A Cashier is the person at the counter, places bets, prints tickets, pays out winners, and handles the player face-to-face, the frontline of network.
One Back Office
The single system above all five levels. Every bet, balance, commission, and report rolls up end-to-end into one place that you control in real time.
Pay Every Level, Exactly the Way You Want.
Create a wide range of commission plans built on the metric that fits each agent: turnover, profit, margin percentage, accumulator, number of selections, registered users or top-ups. Calculate every plan on a daily, weekly, monthly or yearly basis. The commission flexibility that keeps a real agent network loyal.
- Seven commission models. Turnover, Profit, Margin Percentage, Accumulator, Number of Selections, Registered Users and Top-Ups, one for every kind of agent.
- Any calculation period. Run commissions daily, weekly, monthly or yearly, so the network is paid on the rhythm your business actually works to.
Every Counter, a Terminal. Every Screen, a Salesperson.
Show the odds. Print the ticket. Win the room.
Connect a simple PC or notebook to a monitor and your shop shows live pre-match and InPlay odds to every customer who walks in. Players watch their bet slip build in real time as the cashier composes it, with every selection and the expected winnings visible as they are added. The cashier interface is built for speed: place bets on a physical keyboard, print tickets on the spot, and validate winners with a simple QR scan.
Where the Counter
Meets the App.
Open it online. Top it up in-shop. Cash it out anywhere.
One network. One wallet logic. One truth, online and in-shop
SmartShop bridges the gap between your online and retail channels. Shops can open accounts, top up balances and pay out for online players, so a customer prepares a bet online or on mobile and walks into any physical shop to place it in person. One fluid, integrated experience for both worlds, with no blind spots between the counter and the app.
Book Online. Place it in the Shop
With Bet Booking, players build a bet online, even without logging in, and carry a unique code into any shop to place it, or recall and edit it online later. The single feature that makes your retail network and your online brand feel like one business to the player









