Expanding Into Africa and Latin America: What Operators Need to Know About Market Entry

Every market moves at its own pace. Every regulator writes its own rules. iGaming expansion in Africa and Latin America is not one decision, it is seven separate decisions, and treating them as one is where most operators lose time and money.

Built for operators already live in these regions, this guide breaks down the regulatory reality market by market. No projections. No sales language. Just what is confirmed, sourced, and current as of 2026

Nigeria: Federal and State, Both Matter

Nigeria regulates gambling at two levels at once. The National Lottery Regulatory Commission oversees the national level, while state lottery boards like the Lagos State Lotteries Board run their own parallel framework. Operators need both federal and, depending on the state, local approval. Foreign operators with an existing licence elsewhere can apply for a Remote Operator Permit, valid for five years.


This dual structure is exactly the kind of complexity a platform partner should already understand before an operator asks the question.

Kenya: A Regulator in Transition

Kenya's Betting Control and Licensing Board has run licensing for decades. In 2023, the Gambling Control Act established a new Gambling Regulatory Authority intended to replace BCLB's governance structure, and that transition is still working through the system.

The regulator is also proposing higher capital requirements, including a significant increase for online betting platforms. Operators entering Kenya now are entering during a regulatory shift, not a settled framework

Ecuador: A Market That Just Changed

This is the one to watch closely right now. On 12 June 2026, Ecuador published regulations under its Organic Law of Sport, establishing online and land-based sports betting as the only regulated forms of gambling available to commercial operators. Casino, lottery, and poker remain illegal, land-based casinos have been banned since 2011.

But sports betting has moved from grey area to formally licensed. The new framework includes anti-money laundering, KYC, and counter-terrorist financing controls. Built for operators who already know this market, this is the update that actually matters.

Colombia: The Region's Most Mature Framework

Colombia has run a regulated online market longer than most of its neighbours.

The 2016 eGaming Act made Colombia the first Latin American country to comprehensively regulate online gambling, requiring every operator, foreign or domestic, to hold a Coljuegos licence and maintain a local presence.

Tax sits at 17% of gross gaming revenue, reduced to 15% for games with an RTP above 83%. Structured. Predictable. Built on nearly a decade of precedent.

South Africa: Sports Betting Is Legal, Online Casino Is Not

South Africa splits regulation between a national board and nine provinces. The National Gambling Board and provincial gambling boards oversee a framework where sports betting and lottery are regulated, but online casino remains prohibited.

A proposed framework under discussion in 2026 would create the country's first dedicated online licensing regime and bring total tax burden to roughly 26 to 29 percent, but that framework is not law yet. Operators here are working within real limits, not assumptions

Built to Understand the Market Before We Enter It

Play Bigger means knowing exactly what a market allows before promising an operator anything. Built on real regulatory research. Built to stay current as frameworks shift. Built for operators who need a platform partner that already did the homework.

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