A New Stage of Growth, Built on Over 20 Years of Expertise in the Online Gaming Industry.
Game Interaction is an iGaming platform built by operators, backed by twenty years of Italian iGaming expertise behind two of the country's best-known brands. Two exits. Two decades. One obsession.
The Expertise Behind Every Line of Code.
Twenty years of experience building the platforms that operators choose every day. Twenty years spent in some of the world's most competitive and highly regulated markets, where innovation, speed of execution, and ambition define success. Today, this wealth of expertise is embodied in Game Interaction and forms the foundation upon which every feature is designed, every service is developed, and every line of code is written.
Built in pressure. Built in regulation. Built to last.
Joining Coforgames.
In December 2025, Game Interaction BV became part of Coforgames SpA, a company controlled by the Tarricone family, entrepreneurs who for more than two decades have been among the most dynamic and innovative players in Italy's regulated online gaming industry.
This acquisition represents far more than a corporate transaction. It marks the beginning of a new industrial journey built on the convergence of advanced technological expertise, deep knowledge of regulated markets, and a proven track record in creating and growing successful iGaming brands.
Not a transaction. A new industrial journey.
Years of experience
Totosi market share
Lottomatica acquires Totosi
Lottomatica acquires Betflag
From a Bold Idea → to One Third of a Market.
The Tarricone family's entrepreneurial story dates back to the early development of the Italian online betting market. Among their most significant achievements was the creation of Totosi, a brand that quickly distinguished itself through innovation, product quality, and a strong customer-focused approach. Thanks to a forward-looking business strategy and continuous investment in technology and marketing,
Totosi successfully captured approximately 33% of the Italian online sports betting market, establishing itself as one of the country's leading operators and becoming a benchmark for thousands of players. This remarkable growth attracted the attention of major international gaming groups and ultimately led to its acquisition by Lottomatica in 2008.
We did it AGAIN
- Born from operators.
- Built for operators
By combining technological innovation, a strong focus on user experience, competitive product development, and a deep understanding of both operators' and players' needs, BetFlag secured a leading position within the Italian gaming landscape. Once again, the value created over time was recognized by the market, culminating in the acquisition of the brand by Lottomatica in 2022.
The People Are the Whole Point.
Chosen for the technology. Kept for the people.
What makes this new phase of growth even more significant is the human and professional value represented by Game Interaction's founders and team, who continue to play a central role in the company's future.
The founders of Game Interaction bring more than twenty years of experience in the international iGaming industry, gained through the development of technology platforms, the integration of innovative services, and collaborations with operators across numerous regulated and unregulated markets.
Over the years, they have built a reputation based on technical excellence, innovation, and a deep understanding of operators' needs. Guided by their vision and supported by the dedication of the development team, Game Interaction has created a robust, reliable, and highly scalable platform designed to meet the evolving demands of the market and the expectations of increasingly sophisticated operators.
20+ Years in iGaming
Founders of an iGaming platform built by operators who worked across regulated markets for two decades.
Technical Excellence
A reputation built on innovation and engineering, behind a platform that is robust, reliable and built to scale.
Operators at Heart
A deep understanding of what operators actually need, shaping every decision the team makes.
