Manage and streamline operations across multiple locations, sales channels, and employees to improve efficiency.

THE GI PLATFORM - Accelerate. Scale. Play Bigger.

Don't Just Enter Markets. Own Them.

The turnkey iGaming platform designed from the ground up for the markets where real growth happens. Sportsbook, casino, sports jackpot, lottery, and retail, in one back office. Your strategy leads. The platform empowers it.

One Ecosystem. One Back Office. Total Control.

Magenta line icon representing a back-office system, with connected symbols for a user location, settings, code, and data management.

Back office & PAM

Total Control.
The PAM at the core: multi-brand control, segmentation, KYC and real-time reporting, adaptable to any regulation.

sportsbook software provider

Sportsbook

Never Misses a Match.
A high-performance sportsbook with 40,000+ live events, Bet Builder, Cash Out, Simulated bets, and much more. Partners of Sportradar and Genius.

Slot machine icon

Casino

Endless Casino Entertainment
9,000+ games from 90+ leading providers through a single integration. Build your own lobby in few seconds.

Magenta line icon of a jackpot sign with the word “JACKPOT” in the center.

Sports Jackpot

The Prize That Pulls a Market.
Pool betting with shared jackpots and big-prize opportunities: a configurable game that pulls a whole market

Magenta line icon of a lottery badge with the word “LOTTERY” in the center

Lottery Engine

Draws Around the Clock
Build your own lottery game or accept bets on the world's biggest real lotteries, online and retail. A powerful engine to run lotteries in few clicks.

Magenta line icon of a gaming or betting club building with a circular emblem above the entrance.

Retail & Agents

Every Shop, One System.
Your full agent network, Masters, Agents and Cashiers, with a commission engine, risk templates and shop locator.

Magenta line icon showing a trophy above three connected category nodes.

Online Affiliates

The built-in Affiliates Module
Create flexible commission plans based on Rev.Share, CPA, etc. Let your affiliates have the full control on their activity

Magenta line icon representing a back-office system, with connected symbols for a user location, settings, code, and data management.

On-demand Integrations

We integrate the tools your business needs.
From casino content and payment systems to marketing platforms, and third-party services.

Launch faster. Scale wider. Win bigger.

One Platform.
Everything an Operator Needs.

Built for the market. Backed by experts. Proven in the field.

The GI platform is a complete turnkey iGaming platform: sportsbook, casino, sports jackpot, lottery and retail, unified in a single back office and built by people who have actually run operations in these markets.

  • 40,000+ Live events / month
  • 9,000+ Casino games
  • 90+ Game providers
  • 14 Markets
Digital illustration of connected casino and gaming devices surrounding a central platform interface with pink and purple icons.
THE ENGINE BEHIND THE GAMES

The Tools That Turn Games Into a Business.

Configure it. Brand it. Scale it.

Great games are only half of it. What turns them into a business is the platform underneath, the layer that lets you launch brands, reward players and control every operation from one place.

Multi brand
Management

Many Brands, One Login.
Manage every brand and territory at once, each with its own privileges, products and layouts, and cut your operating costs

Bonus Icon

Bonus Engine

Reward Every Player.
Highly customisable reward strategies tuned to different player segments, with campaigns per brand and per vertical.

Magenta line icon of a person wearing a graduation cap above a game controller with a plus symbol

Gamification

Keep Them Playing.
A suite of in-house gamification tools that boost engagement and lift the whole gaming experience, relevant for long term.

Magenta line icon of a loyalty card or rewards program with a heart, coin, star, and percentage symbols.

Loyal Program

Make Them Stay.
A fully configurable loyalty program with flexible rewards, levels, and mechanics built to increase retention for your players

ONLINE AND RETAIL, ONE PLATFORM.

Where the App
Meets the Shop Floor.

BUILT FOR THE APP. BUILT FOR THE COUNTER. BUILT AS ONE.

Game Interaction is an omnichannel iGaming platform. Run your online brand and your physical shops from one system, with one wallet logic and one set of reports. A customer prepares a bet online and places it in any shop, and you see all of it in one back office, with no blind spots between the counter and the app.

Most platforms do online, then bolt on retail. We built for both from day one.

YOUR WAY IN.

Take It All, or Take One Piece.

Take it all. Take one piece. Take it your way.

Full Turnkey - Launch a complete, ready-to-run operation. Sportsbook, casino, jackpot, lottery, retail and payments, live in weeks, fully managed.

Plug-In API - Keep the front-end you already built. Plug any GI product into it through fast, secure, developer-friendly APIs.

turnkey iGaming platform
Digital illustration of a group using laptops and smartphones while surrounded by sports betting, casino, and gaming platform interfaces.
THE PEOPLE BEHIND THE PLATFORM

The Platform Is Only as Good as
the Team Behind It.

Resilient by design. Supported by humans. Proven under load.

This platform was built by people who spent twenty years running real operations, and they are still the ones behind it. Something breaks at match time, you reach a name, not a ticket queue. You enter a new market, you get a go-live team that has done it before. The platform is what you buy. The people are why it keeps winning.

  • We ran the shops. We built the platform. We pick up and help
  • We have already run the business you are about to build
FREQUENTLY ASKED QUESTIONS

The Answers Operators Ask For.

What is a turnkey iGaming platform?
A turnkey iGaming platform is a complete, ready-to-run system that gives an operator everything needed to launch: sportsbook, casino, jackpot, lottery, retail, payments and player management, in one back office. GI delivers all of it as turnkey, or as individual modules through API.
Sportsbook, casino, sports jackpot, a lottery engine, retail and agent management, and a player account management core, plus multi-brand management, an advanced bonus engine, gamification, and a loyalty program.
Yes. Take the full turnkey operation, or plug any single Game Interaction product into your existing front-end through secure APIs, so you adopt exactly what you need.
Yes. Game Interaction is an omnichannel platform. Your online brand and physical shops run from one back office, with shared wallet logic and unified reporting, built for agent-driven markets.
The platform is GLI certified in Colombia, certifying in South Africa, with certifications underway in Peru, Brazil, and Portugal, and a Romanian B2B licence in progress, and it is live across markets in Africa, Latin America, and Europe.