One Platform. Total Control of Your Business.
SmartAccount is GI's player account management platform. As your PAM provider, it gives you full control over your players, affiliates and retail shops, with real-time reporting and risk built in. Every player. Every brand. Every shop. One back office.
Your single point of access to your business's success.
A PAM That Already Speaks Your Rules.
SmartAccount was developed to meet Italian, Colombian and Maltese regulations, and it adapts to any regulation you operate under. The compliance groundwork that slows other launches is already done, so you go live faster and file with confidence. It is the system that profiles and manages your customers automatically, classifying them into groups by shared behaviour and characteristics, so every player gets a service tuned to who they are. The platform gets you compliant. The control keeps you profitable.
Run Every Brand and
Territory
From One Place.
Create and manage multiple brands or territories from a single back office, each with its own privileges, products and layouts. Grow from one brand to a portfolio without ever leaving the platform.
One login. Every brand. Every territory. Full control
Everything It Takes to
Run the Operation
Profile them. Reward them. Verify them. Report on them.
Brands & Territories Management
Create and manage multiple brands or territories, each with different privileges, products and layouts.
Advanced Smart Bonus Engine
Build bonus campaigns for every brand on every vertical, with up to 10 different bonus types to keep players engaged.
Push, SMS & Email Notifications
Trigger relevant messages from real player activity and behavior, and deliver them by web, email or SMS.
Advanced Reporting System
Build and customize your own reports in a few clicks with a dynamic, real-time reporting engine.
Players Segmentation Engine
Classify customers into groups by similar behaviour, characteristics and performance, then serve each group precisely.
KYC & Documents Management
Keep every customer document in one place with automatic verification. No more paperwork scattered everywhere.
Reach the Right Player
At the Right Moment.
Send targeted notifications based on what players actually do. Reach every player who has gone quiet for a set number of days, or everyone who won above a certain amount, and deliver it the way they will see it. Choose from a wide range of activity-based triggers, then choose web, email or SMS for each one.
Pick the trigger. Pick the channel. Send.
The Numbers in the Moment You Need Them.
SmartBI gives you a set of pre-defined reports for a full, real-time overview of your business, and lets you build your own from scratch. Save any report you create as a template and reuse it any time. The full picture, the moment you need it, without waiting on anyone.
Open a report. Build a report. Save it forever.
Manage the Risk. Maximise the Profit.
As many templates as you want. A factor for every player.
